Website Design, Development & Maintenance
We will register your new internet domain, arrange for hosting of your website, and then design, build, support, and maintain your site.
Should you require a rebuild of your existing website, we can arrange to have your existing internet domain and website hosting moved to our recommended service providers. Afterward, we will proceed to design, build, support, and maintain your site.
WordPress is our underlying development platform, with Afrihost as our hosting partner. We are however investigating Drupal as an additional development platform and GoDaddy as a hosting partner, to diversify our offering.
The sections below will provide an indication of what we include in our web design services. We do not provide content, but will gladly assist with interior and exterior photographs of your establishment. We also do branding, if required.
Advertising & Marketing
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Wikipedia
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. Wikipedia
Facebook, the most popular social network, has developed a targeting technology that allows advertisements to reach a specific audience. This is within the Facebook product called Facebook Ads, which is available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided a set of characteristics that will define his target market. Wikipedia
Making use of various platforms we provide the following analysis of your website:
- Website Monitoring, to detect and alert on any issues
- Weekly Snapshot report email
- Website Health Score
- SEO & keywords tracking
- Link verification
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Wikipedia
Google Search Console is a web service by Google Formerly Google Webmasters which allows webmasters to check indexing status and optimize visibility of their websites. Until May 20, 2015, the service was called Google Webmaster Tools. Wikipedia
Facebook Analytics: Facebook Insights tracks likes, page views, and more. Facebook analytics tells you who your audience is and how they’re interacting with your page. Hootsuite
Apart from the backup process provided by the website hosting provider, we also make use of UpdraftPlus to perform additional backups, thus ensuring full recovery in the event of a disaster.
Before we perform any updates or modifications to your website, we take a snapshot of the current state, which enables us to revert back to a fully functional website, should it be required.
Plugins & Tools
We make use of plugins and tools that are well supported, regularly updated, and freely available, where possible to reduce development costs.
We follow a routine maintenance schedule to make sure these plugins and tools are kept up to date, which in turn ensures the security and availability of your website. Please refer to the Tariff Guidelines page for Maintenance-related pricing.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Wikipedia
If required, we will install and configure the relevant frameworks and foundations on your website to allow for optimal SEO.
As part of the design and deployment process, we configure links to all your social media presences, allowing visitors access to the latest content published.
Sharing tools and mechanisms are also provided to visitors, to allow sharing of your content to their social platforms.
We can also assist with the establishment of social media presences for your business if required.
One of the standard plugins we deploy when we build a website is Wordfence.
Wordfence includes an endpoint firewall and malware scanner that were built from the ground up to protect WordPress. Our Threat Defense Feed arms Wordfence with the newest firewall rules, malware signatures, and malicious IP addresses it needs to keep your website safe. Rounded out by a suite of additional features, Wordfence is the most comprehensive security option available.
We use a 70+ point Website Design Questionnaire to determine all our prospective clients’ requirements before we embark on the design process. This will make sure we deliver exactly what you require and also guide us in providing you with a detailed quotation. The Tariff Guidelines section on this page refers.
After completion of the requirements analysis phase, we use a Web Design Checklist with 128+ tasks to create your website.
When we are ready to deploy your website, we use a Website Launch Checklist with 100+ steps to ensure we do not leave out anything before the launch date.
The checklists and questionnaires were compiled by Beewits, with input from the web development community, and are revised regularly.