Whether you’re putting together a series of brand guidelines for a startup or refreshing an established brand, there’s a lot to consider about the overall feeling a design should impart
Category: Design
As a web designer, it can be easy to think of yourself as a visual artist instead of a business strategist. While it’s true that web design involves creativity and
Oh, burnout. If you’ve experienced it, you know how crucial it is to avoid it. If you haven’t experienced it yet, you must be new ‘round here. What is burnout?
If there’s something we can say for certain about 2021, it’s that it has been a wild ride. It makes sense, then, that for the second time ever, Pantone has
In a perfect world, the first design would be the perfect design. Users would love it, easily interact with it, and there would be no need for changes. Unfortunately, that
“No matter who you want to reach, the odds are that you’ll find them on Facebook. ” According to the Pew Research Center , roughly two-thirds of all Americans use
As designers, we can point out brilliant design in a second and poor design in a half-second. In fact, bad design is so noticeable that there are whole subreddits dedicated
As a freelancer, one of the most effective ways to sell yourself to new clients is to allow your old clients to do it for you. By letting old clients
The goal of UX design is to use design techniques and messaging to guide visitors to a certain path and ultimately to conversion on the site. However, there is a
Once, long-scrolling sites were deeply unpopular. Websites were all about the concept of “above the fold,” a term named for the important content that appears above the physical fold of